Whilst putting the pieces together on your first-ever venture onto the Instagram platform, here are four short and basic exercises for you to work on so long. These are practice sessions. They can be trial runs and you do not need to go live just yet, until such time that you feel confident enough that they will definitely approve. The traditional signifier on this platform is to give the post its deserving ‘like’.
But only will you get likes for Instagram if you are prepared to put in the hard graft. Actually, it need not be hard. The good thing about Instagram-based self-promotion is that you can end up having a lot of fun doing it. You are usually talking about yourself, your business and things that really interest you or matter to you the most. That is more than enough stimulation to do your homework for now. Your first exercise is to work on your profile or biographical information page.
Particularly if you have just signed up for an Instagram account, do not be in too much of a hurry to go live. Particularly if you are going to be using this platform to promote your business, you want to have this objective in mind. You want things to be as picture perfect as possible. This sentiment could not have been more apt for Instagram. Nevertheless, what you tell future followers about yourself on your profile page must be as clear as a well-brassed doorknob. They must know and understand what you are on about and they must have clear signals on how they can respond positively, all to your advantage.
Yes, it is quite alright to be thinking of yourself at this stage. But do always adopt positive tone. There is no room for negativity on an Instagram platform. And if you are having a particularly bad day at the office, this must not show during your regular posting regime. Stick to the subject. Stick the business of getting more likes on your platform with a view to gaining more followers and, ultimately, realizing the goal of having more clients on your books. These followers must be qualitative.
If they are not yet prepared to be purchase anything from you, they must at least be in a good and influential position to pass the message on. The message must be seen and heard far and wide, well beyond Instagram even. Landing pages and links notwithstanding, this is why a regular posting regime remains essential. Keep to a good and manageable schedule. Keep your posting pot full. But do be sure to not keep the lid shut tight and let work get out of hand and boil over to unmanageable levels.
Finally, following what others say and do remains an effective action to achieve new leads. But it’s only really going to be effective if you are active on other influencers’ platforms. You need to be seen and heard.